Marketing Your Property Effectively

MARKET ANALYSIS
  • Thoroughly inspect your home and outline all the important features an upgrades
  • Determine the Fair Market Value of your property by doing a detailed written market analysis
  • Provide an estimate of the selling expenses to show your net proceeds
  • Execute a listing agreement authorizing us to market your property
  • Develop a pricing strategy
 
HOME MARKETING PLAN
  • Recommend repairs and improvements to sell your property for the highest price
  • Help prepare home for presentation
  • Prepare and submit accurate information to the Multiple Listing Service (MLS) and other web based marketing websites
  • Take “Top Notch” digital photos and virtual tour of your property for the MLS and Internet web site
  • Professional sign and color print media    
  • Install a high-security, computerized lock box to facilitate and track showings 
  • Distribute Property to Varela Real Estate Network and current buyers 
  • Immediately upon listing, market and display your home to hundreds of websites and buyer prospects.
  • Promote your property by networking with Top sales people and active agents from other companies
  • Distribute a custom flyer outlining the key property features 
  • Mail just listed letters to your neighbors
  • Reach more than 40 million potential buyers online Marketing including, Varelarealestate.com, Yahoo.com, Google.com, Trulia.com, Realtor.com, Zillow.com…
  • Advertise and host consumer Open Houses at property (at seller’s convenience, optional)
  • SFAR Broker Tour and Varela Real Estate Broker Tour
  • Email Blasts, calls, and flyers distributed to Top Brokers on the SFAR Board

COMMUNICATION
  • Send you a printed copy and a link to the MLS presentation for your approval
  • E-mail you direct feedback from other agents on all showings
  • Provide regular updated written market reports showing the latest market activity
  • Adjust marketing, home improvements and price as needed to get your home sold
 
STRUCTURING THE SALE
  • Carefully review and present all offers for your consideration 
  • Qualify the prospective buyers to be sure they are able to purchase your property 
  • Negotiate aggressively on your behalf

TRANSACTION MANAGEMENT
  • Manage all the details of your real estate transaction
  • Open escrow and review the escrow instructions
  • Arrange for the property inspections
  • Organize any agreed-upon home repairs
  • Assist with all disclosures
  • Oversee the loan approval process to be sure your transaction closes on time
  • Coordinate and supervise the appraisal process to ensure the proper value
  • Order the preliminary title report and review the condition of title
  • Order the HOA documents including the CC&Rs, budgets, by-laws Provide updated preliminary closing statements for your review
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free
  • Facilitate a successful closing

SERVICE AFTER THE SALE
  • Arrange for your net proceeds to be wired into your bank account, (if you prefer)
  • Review the final closing statement for accuracy

​CALL US OR FILL OUT THE FORM BELOW FOR YOUR FREE MARKETING CONSULTATION